• 01You Brew Beer. So What?
  • 02Defining your Core brand values
  • 03Defining Your Brewery’s Brand Essence
  • 04An Intro to Positioning Your Brewery
  • 05Concretely Positioning Your Brewery
  • 06Who Do You Want Drinking Your Beer?
  • 07Defining Your Brewery’s Brand Personality
  • 08Shaping Your Brewery’s Brand Voice
  • 09Defining Your Brewery’s Culture Through Branding
  • 10What Makes For a Great Brewery Name
  • 11Some Jerk Already Took My Brewery Name!
  • 12Building Your Modular Identity System
  • 13Navigating the TTB Label Approval Process
  • 14Responsive Web Design for Craft Breweries
  • 15Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
  • 16When (and how) to Rebrand Your Brewery
  • 17Hiring A Design Firm For Your Craft Brewery Branding
  • 18Last Call
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Craft Beer Branding Guide
A STEP-BY-STEP GUIDE TO BRANDING YOUR BREWERY, TELLING YOUR STORY AND SELLING A HELLUVA LOT OF BEER.
112 Pages / Full-Color / Printed in America / Free Shipping
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Craft Beer Branding Guide
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    Craft Beer Branding Guide

    CRAFT BEER BRANDING GUIDE

    PDF English, 112 Pages (20mb)

    Craft Beer Branding Guide

    ПОСІБНИК З БРЕНДИНГУ КРАФТОВОЇ ПИВОВАРНІ

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    Craft Beer Branding Guide

    https://craftbeerbrandingguide.com/wp-content/uploads/2017/08/CBBG-Promo-v12c.mp4
    A STEP-BY-STEP GUIDE TO BRANDING YOUR BREWERY, TELLING YOUR STORY AND SELLING A HELLUVA LOT OF BEER.

    Whether you’re a brewery-in-planning with a barebones idea, a newly-opened taproom, or a regional powerhouse, you need to understand your core values, the role you play in your community and how you’re different from every other brewery in the world.

    CODO Design draws on years of craft beer branding experience to get you thinking about your brewery and its story. Why do you brew the beer you brew, and why does this matter to the people you want to drink it?

    Kick back, pour yourself a beer and learn how to make your brewery stand out.

    LET'S GET STARTED
    You Brew Beer. So What?
    01
    Chapter 1
    You Brew Beer. So What?
    Defining your Core brand values
    02
    Chapter 2
    Defining your Core brand values
    Defining Your Brewery’s Brand Essence
    03
    Chapter 3
    Defining Your Brewery’s Brand Essence
    An Intro to Positioning Your Brewery
    04
    Chapter 4
    An Intro to Positioning Your Brewery
    Concretely Positioning Your Brewery
    05
    Chapter 5
    Concretely Positioning Your Brewery
    Who Do You Want Drinking Your Beer?
    06
    Chapter 6
    Who Do You Want Drinking Your Beer?
    Defining Your Brewery’s Brand Personality
    07
    Chapter 7
    Defining Your Brewery’s Brand Personality
    Shaping Your Brewery’s Brand Voice
    08
    Chapter 8
    Shaping Your Brewery’s Brand Voice
    Defining Your Brewery’s Culture Through Branding
    09
    Chapter 9
    Defining Your Brewery’s Culture Through Branding
    What Makes For a Great Brewery Name
    10
    Chapter 10
    What Makes For a Great Brewery Name
    Some Jerk Already Took My Brewery Name!
    11
    Chapter 11
    Some Jerk Already Took My Brewery Name!
    Building Your Modular Identity System
    12
    Chapter 12
    Building Your Modular Identity System
    Navigating the TTB Label Approval Process
    13
    Chapter 13
    Navigating the TTB Label Approval Process
    Responsive Web Design for Craft Breweries
    14
    Chapter 14
    Responsive Web Design for Craft Breweries
    Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
    15
    Chapter 15
    Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
    When (and how) to Rebrand Your Brewery
    16
    Chapter 16
    When (and how) to Rebrand Your Brewery
    Hiring A Design Firm For Your Craft Brewery Branding
    17
    Chapter 17
    Hiring A Design Firm For Your Craft Brewery Branding
    Last Call
    18
    Chapter 18
    Last Call
    LET’S WORK TOGETHER!
    Brewed By More Info

    CODO Design is an Indianapolis, Indiana-based food and beverage branding firm founded in 2009 on the belief that we can create better work by putting collaboration at the center of everything we do. 

    We develop strategically-sound branding and packaging that cuts through the noise and drives long term revenue growth.